Blog
September 4, 2026
Why Birthday Emails Outperform Every Other Campaign
Birthday emails land in a customer inbox on the one day they are already expecting to be celebrated.
Learn more
August 17, 2026
Designing a Birthday Email People Want to Open
Layout, colour and a single clear button will do more for you than any clever subject line.
August 14, 2026
Measuring the Real Return on Birthday Campaigns
Open rate is a vanity number. Here is what to track instead when you want to prove value.
August 11, 2026
Segmenting Birthday Rewards by Customer Value
Your best customers and your one-time buyers should not receive the same birthday offer.
August 8, 2026
Common Birthday Campaign Mistakes and How to Fix Them
Nine times out of ten a birthday programme underperforms for one of these very fixable reasons.